ABOUT SPONSORSHIP

Definition: Sponsorship is a provision of funds, resources and/or services by a company or brand (The Sponsor) to an individual, event or organisation (The Rights Holder) in return for certain rights and association, to the mutual benefit of both parties.

How can sponsorship benefit the Rights Holder?

Cash & In-kind support
Extended marketing reach
Saving on expenditure
Adding value to the customer experience
Brand association & brand building
Property enhancement

How can sponsorship benefit the Sponsor?

Marketing Mix integration
Emotional attachment
Brand awareness
Competitive differentiation
Enhancing brand/corporate image
Promotions
Employee incentives
Product demonstration, sampling and launches.